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John Jackson is a Saint Louis-based visual designer and artist working in brand identity, strategy, multimedia, and music. His style of work and creative interests live at the intersections of pop culture, history, athletics, geography, education, abstraction, and the human connection.

John graduated from the University of Missouri-Columbia with a Bachelor of Arts in Interdisciplinary Studies with an emphasis in Business Management and Psychology.

He is currently accepting projects in brand identity and digital design






























                                                   
   
  Lovers & Friends All-Star Classic Court Design
  •      2024
  •      Spec



Big St. Louis
  • 2024
  • Search Party Magazine Issue 2


  • CHROMA by J2
  • 2024



Hoop Legacy Summit: NYC
2023
Hard Summer in H-Town
2022

Rebel 2022
Brand Identity is the visual, verbal, and personality elements that shape how consumers perceive a business, an organization or, you guessed it, a brand. This usually encompasses a logo(s), color scheme, tone of voice, typography/fonts, and overall aesthetic. Shaping a brand’s identity begins with finding the truth and authenticity in a brand’s story. Their values, needs, desires, aspirations and every micro detail in between. This helps the brand gain insight into who they are at their core, and how they wish to be perceived. After you’ve uncovered that story you can create outward-facing messaging through print and digital media that can be broadcast to the desired audience through the right channels. 

Below are brand identity projects completed between 2022-2024.

LIDO NYC


2023
Graphic Design and Logo Development for print materials: Punch Cards and Menu Design.

LIDO NYC is a fictional Southern Italy-inspired seafood restaurant and wine bar in the East Village of Manhattan, New York City, NY.

It Girl 
2024
Brand Identity: Logo Ideation and Development

It Girl is a brand centered around black women and girl empowerment expressed through the themes of early 2000s American hip-hop and r&b music culture, fashion, tv, film and technology.
Big Brothers Big Sisters of Eastern Missouri2024
Brand Identity: Graphic design and Logo Development