Brand Identity — John Jackson

Guide

John Jackson is a Saint Louis-based visual designer and artist working in brand identity, strategy, multimedia, and music. His style of work and creative interests live at the intersections of pop culture, history, athletics, geography, education, abstraction, and the human connection.

John graduated from the University of Missouri-Columbia with a Bachelor of Arts in Interdisciplinary Studies with an emphasis in Business Management and Psychology.

He is currently accepting projects in brand identity and digital design

Brand Identity is the visual, verbal, and personality elements that shape how consumers perceive a business, an organization or, you guessed it, a brand. This usually encompasses a logo(s), color scheme, tone of voice, typography/fonts, and overall aesthetic. Shaping a brand’s identity begins with finding the truth and authenticity in a brand’s story. Their values, needs, desires, aspirations and every micro detail in between. This helps the brand gain insight into who they are at their core, and how they wish to be perceived. After you’ve uncovered that story you can create outward-facing messaging through print and digital media that can be broadcast to the desired audience through the right channels.

Below are brand identity projects completed between 2022-2024.